| 书目名称 | Language, Identity and Cycling in the New Media Age | | 副标题 | Exploring Interperso | | 编辑 | Patrick Kiernan | | 视频video | | | 概述 | Analyses the language of cycling in new media.Examines the changing nature of identity itself through these newly available semiotic resources.Explores identity positioning through the frameworks of S | | 图书封面 |  | | 描述 | This book examines how identities associated with cycling are evoked, narrated and negotiated in a media context dominated by digital environments. Arguing that the nature of identity is being impacted by the changing nature of the material and semiotic resources available for making meaning, the author introduces an approach to exploring such identity positioning through the interrelated frameworks of Systemic Functional Linguistics and Multimodal Analysis, and illustrates how this happens in practice. The book is divided into three parts, each of which focuses on a different aspect of identity and media environment. Part I considers celebrity identities in the conventional media of print and television. Part II investigates community and leisure / sporting identity through an online cycling forum, while Part III examines corporate identity realised through corporate websites, consumer reviews and Youtube channels. This unique volume will appeal to students and scholars of discourse analysis, applied linguistics and the world of cycling. | | 出版日期 | Book 2018 | | 关键词 | applied linguistics; communication; identity; linguistics; media; semantics; semiotics; social science; soci | | 版次 | 1 | | doi | https://doi.org/10.1057/978-1-137-51951-1 | | isbn_ebook | 978-1-137-51951-1 | | copyright | The Editor(s) (if applicable) and The Author(s) 2018 |
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发表于 2025-3-21 16:20:21
