Titlebook: Korean Wave in South Asia; Transcultural Flow, Ratan Kumar Roy,Biswajit Das Book 2022 The Editor(s) (if applicable) and The Author(s), und

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arts in 1901 when the contagious transmission of warty lesions into the mouth via oral sex was described, although the confirmation of their viral etiology had to wait until 1907. Ullman was the first to associate the human wart virus with laryngeal warts. Parsons and Kidd described the natural hist

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Transcultural Flow in the Age of Globalization: Digital Platforms, Fandom and Mediated Culture in Sultural flow in the age of globalization. Authors pointed out the lack of empirical research to understand the fandom, subculture and transcultural communication in the disciplinary domain of media, culture and communication in South Asia. Moving beyond the typical cultural studies approach to study

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Hallyu 2.0: Aiming for Mainstream Status in India and South Asia culture has become palpable as increasingly more people have access to Korean cultural content on internet-based platforms. Due to the synergy created by continuous upgrading of K-pop and -drama and increasing penetration of digital technology, the popularity of Korean pop culture is not only rapid

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Looking at Fan Identity: The Bangladeshi K-Pop Fana claim to the ‘K-popper/K-pop fan’ identity. No longer is K-pop an international subculture, it has broken into the global mainstream, thriving and growing rapidly as more and more fans join the community. This paper explores fan identity and performance, more importantly the idea of fan identity o

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K-pop and the Politics of Appeal: Understanding the Emotional and Aural Experiences of Fans in and Aterviews, the study briefly addresses the presence of the K-pop fandom on social media forums to show how ‘virtual’ spaces are transformed into ‘affective spaces’. It tries to unravel the politics behind K-pop’s success and appeal in the region, juxtaposed against the historical trajectory that weav

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