Titlebook: Korean Wave in South Asia; Transcultural Flow, Ratan Kumar Roy,Biswajit Das Book 2022 The Editor(s) (if applicable) and The Author(s), und

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Korean Dramas and Indian Youngsters: Viewership, Aspirations and Consumerism dramas on Indian youth by understanding their viewing behaviour and its effect on their aspirations and consumption practices. Drawing on semi-structured in-depth interviews, the study looks at the transnational cultural flow of Korean dramas and what about these dramas drew 15 research participant

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From Korean Oppas to Bibimbap: The Socio-Cultural Dynamics of the Korean Wave in Sri Lankaand Sri Lanka are thin, and Sri Lankan culture is heavily influenced by Indian and colonial European cultures. This chapter examines the socio-cultural dynamics of the Korean Wave in Sri Lanka, delving into the origin, spread, and landmark moments of the Wave, local reception and consumption, influe

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粘土

Reading K-Pop Memes on Social Media Through a Gendered Perspective: The Case of Darjeeling and Kalimy Girl’ etc. were popular amongst the youth of Darjeeling and Kalimpong. This popularity reached its zenith with the series ‘Boys Over Flowers’ when suddenly teenagers and young adults started to dress up like the characters in these films and series. There was a concerted effort to learn the Korean

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