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Titlebook: Key Developments in International Marketing; Influential Contribu Saeed Samiee,Constantine S. Katsikeas,Petra Riefle Book 2024 The Editor(s

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书目名称Key Developments in International Marketing
副标题Influential Contribu
编辑Saeed Samiee,Constantine S. Katsikeas,Petra Riefle
视频videohttp://file.papertrans.cn/543/542554/542554.mp4
概述Provides readers with a selection of International Marketing contributions to JIBS from the last three decades.Offers perspectives from renown international marketing scholars on core topics of global
丛书名称JIBS Special Collections
图书封面Titlebook: Key Developments in International Marketing; Influential Contribu Saeed Samiee,Constantine S. Katsikeas,Petra Riefle Book 2024 The Editor(s
描述.International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially relevant and theoretically important research questions pertaining to country entry modes and choices, international branding decisions, establishing, developing, and managing cross-border seller-buyer relationships, and other international marketing strategy issues. This book features key international marketing contributions to the international business literature. .Our focus in this book is on  ten highly cited articles from the .Journal of International Business Studies .that address important topics in international marketing. In addition to the original contributions, the book offers an up to date view of the field following each of the articles, including reflections and assessments of how each article has impacted our understanding of the subject today. Contributors highlight major advances since the time of writing as well as current questions arising from the current international business world. The collection is complemented by two recently published articles tackling new
出版日期Book 2024
关键词branding; International management; consumer behaviour; international marketing; global marketing
版次1
doihttps://doi.org/10.1007/978-3-031-17366-0
isbn_softcover978-3-031-17368-4
isbn_ebook978-3-031-17366-0Series ISSN 2397-8775 Series E-ISSN 2397-8783
issn_series 2397-8775
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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Gary Knight,S. Tamer Cavusgilc development programmes and Israeli economic policies.Makes.This book explores the political economy of governance in Palestine. It makes a unique contribution to studies of governance and political economy using the Palestinian Authority (PA) as a case study, introducing and developing the concept
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Leonidas C. Leonidou,Constantine S. Katsikeasals from rural Swedish school districts, and drawing up evidence from schooling in countries including France, Germany, England and the U.S., Westberg examines the moral considerations that guided economic practices and sheds new light on how the advent of schooling did not only rest upon monies, bu
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Preet S. Aulakh,Masaaki Kotabe,Arvind Sahayered the broader use of fundoplication nationally.This book is intended for surgeons wanting to take their antireflux practice to an advanced level. It focuses on what experts do in real life, highlights pitfalls in skillful patient selection and fundoplication surgical technique, and addresses how
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Preet S. Aulakh,Masaaki Kotabe,Arvind Sahayen Sprache formuliert.Alle Aufgaben eines Fundraisers werdenDieses Buch liefert Ihnen einen systematischen Einstieg in professionelles Fundraising. Es basiert einerseits auf den neuesten wissenschaftlichen Erkenntnissen zu Nonprofit-Management und Fundraising. Andererseits baut es auf der jahrelange
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