Titlebook: Key Concepts in Strategic Management; Jonathan Sutherland,Diane Canwell Textbook 2004Latest edition The Editor(s) (if applicable) and The

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Jonathan Sutherland,Diane CanwellArranged alphabetically enabling the reader to quickly find the term or entry of immediate interest . All major concepts, terms, theories and theorists are covered and crossreferenced. Complex termino

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The Key Concepts,ntages are the benefits which a larger, more established business can achieve through . or as a result of an innovation which has allowed them to reduce costs. Typically, a new competitor entering the market may face a price war, which often causes new entrants to fail, whilst the incumbent, having the absolute cost advantage, manages to survive.

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The Editor(s) (if applicable) and The Author(s) 2004

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