书目名称 | Japan - A Modern Retail Superpower |
编辑 | Roy Larke,Michael Causton |
视频video | |
图书封面 |  |
描述 | Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of channels and now lead the consumer market from the front. They are now so advanced that the very best are bursting out of the Japanese market and operating across Asia and even as far as Western Europe. Through case studies and concrete examples, this book provides the most detailed analysis of retailing in Japan ever written; it is the definitive guide to how Japan has changed and what to expect in the future. |
出版日期 | Book 2005 |
关键词 | Distribution; internationalization; Japan; retailing |
版次 | 1 |
doi | https://doi.org/10.1057/9780230511408 |
isbn_softcover | 978-1-349-54565-0 |
isbn_ebook | 978-0-230-51140-8 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2005 |