Titlebook: Internationalisation of Logistics Systems; How Chinese and Germ Frank Straube,Michael Bohn,Shihua Ma Book 2008 Springer-Verlag Berlin Heide

公式

lence about science. This book conveys the contested history of one of the EU’s most successful policies. It is a story of struggle and frustration but also of a great institutional and intellectual continuity. The ideational edifice for the EC/EU research policy that was put in place during the 196

上釉彩

the problems logistics managers must face when entering specific markets? How do managers cope with these challenges to ensure that internationalisation projects will be successful? The research has been undertaken in China and Germany, surveying each country’s companies when going global..978-3-540-76982-8978-3-540-76984-2

思想

Strategic Objectives of Internationalisation,first step of the survey, the strategic objectives that companies follow with their internationalisation activities are determined as the basis of all further analysis. As business objectives may vary for different regions it is determined what companies aim at when entering a particular target regi

爱社交

Endemic

TEN

decessor of the EU), which initially had very limited legal competence in the field, progressively developed a solid policy framework presenting science and research as indispensable tools for European economic competitiveness and growth. In the late 20th century Western Europe, hungry for growth, c

健谈的人

灌溉

商议

水汽

Book 2008 continuously being removed, companies are in an ongoing process of internationalisation. For the internationalisation of business activities, Global Logistics Systems play a significant role. The motivation of this survey is to review companies’ internationalisation procedures from a logistics pers