Titlebook: Italian Women‘s Experiences with American Consumer Culture, 1945–1975; The Italian Mrs. Con Jessica L. Harris Book 2020 The Editor(s) (if a

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pt with Node and Express, ASP.NET Core, DOM, Angular, and ReLearn the essentials and more of TypeScript, a popular superset of the JavaScript language that adds support for static typing. TypeScript combines the typing features of C# or Java with the flexibility of JavaScript, reducing typing errors

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Introduction: Italy and the Arrival of Mrs. Consumer, population before the Second World War and in the immediate postwar period, this chapter sets the stage for the invasion of American female consumer culture, and its representative Mrs. Consumer, in Italy after the Second World War. Cold War political implications—democratic consumer capitalism ver

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How to Read like Mrs. Consumer: Modernizing and Americanizing the Mondadori Publishing Company’s Mag World War. Exploring the concentrated efforts and various strategies of company owner, Arnoldo Mondadori, to Americanize his magazines, including courting the powerful American publisher Henry R. Luce, founder of ., ., and . magazines, and his wife, Clare Boothe Luce, US Ambassador to Italy (1953–1

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How to Shop and Dress like Mrs. Consumer: Rebuilding La Rinascente the American Wayocusing in particular on the rebuilding of the flagship store located in Milan’s Piazza del Duomo, the chapter demonstrates how and analyzes why “America” came to be embedded in the newly rebuilt Milan store’s interior and exterior designs, its service method, and in the products sold to its female

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How to Be Beautiful like Mrs. Consumer: American Beauty and Italian Women and hygiene products. The flood of American and American influenced beauty and hygiene products into postwar Italy resulted in the rise to prominence of the American beauty ideal in the peninsula. In analyzing the images and words of beauty and hygiene product advertisements from the women’s magazi

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The Catholic and Communist Mrs. Consumerthis chapter examines how the Catholic magazine, ., and the female Communist magazine, ., responded to the challenges posed by the increasing presence of American consumer culture, specifically that of beauty products and models, entertainment, and celebrity, in Italian women’s lives in the postwar

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