| 书目名称 | Islamic Marketing |
| 副标题 | Understanding the So |
| 编辑 | Čedomir Nestorović |
| 视频video | |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | .This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.. |
| 出版日期 | Book 2016 |
| 关键词 | Ansoff’s matrix; Hofstede‘s Cultural dimensions; International business; International marketing; Islami |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-32754-9 |
| isbn_softcover | 978-3-319-81361-5 |
| isbn_ebook | 978-3-319-32754-9Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Springer International Publishing Switzerland 2016 |
发表于 2025-3-21 19:19:03
