书目名称 | Introduction to Electronic Commerce and Social Commerce | 编辑 | Efraim Turban,Judy Whiteside,Jon Outland | 视频video | | 概述 | The leading Undergraduate text on E-Commerce brought completely up to date.End of chapter exercises, case studies, and class projects.Online tutorials; Instructor’s Manual.Includes supplementary mater | 丛书名称 | Springer Texts in Business and Economics | 图书封面 |  | 描述 | .This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files..The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services,and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data | 出版日期 | Textbook 2017Latest edition | 关键词 | Electronic Commerce; E-Commerce; Online Business; Mobile Commerce; EC Systems; Social Commerce | 版次 | 4 | doi | https://doi.org/10.1007/978-3-319-50091-1 | isbn_softcover | 978-3-319-84315-5 | isbn_ebook | 978-3-319-50091-1Series ISSN 2192-4333 Series E-ISSN 2192-4341 | issn_series | 2192-4333 | copyright | Springer International Publishing AG 2017 |
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