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Titlebook: Internet Marketing and Big Data Exploitation; Ian Chaston Book 2015 Palgrave Macmillan, a division of Macmillan Publishers Limited 2015

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楼主: deferential
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ern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.978-1-349-50414-5978-1-137-48896-1
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Online Governance,nd Holland. In many of the existing trading companies, partners combined their personal assets and exchanged them for company shares in return for receiving relief from personal liability. This form of organisation gave corporations the added benefit of unlimited life and easy transferability of ownership (Grant, 2003).
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Websites,f online technology. As a consequence, these authors concluded that the actual nature of a website’s specific features needs to be considered when seeking to achieve an effective understanding of visitor behaviour.
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Social Media,a. This platform filters information from numerous websites and alerts members to information in which they have registered a specific interest. RSS technology protects users from being overwhelmed by data because the software delivers an update on a regularly timed basis.
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Capabilities,it creation of a competitive advantage. The philosophy can be contrasted with the alternative ‘environmentalist perspective’, which is focused upon the competitive positioning of products within a market.
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i-Strategies,approach, which he described as the ‘Design School’, is that this involves the specification of a deliberate, detailed strategy which he does not believe remains a feasible proposition in today’s increasingly uncertain world.
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