| 书目名称 | Internet Marketing and Big Data Exploitation | | 编辑 | Ian Chaston | | 视频video | | | 图书封面 |  | | 描述 | Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks. | | 出版日期 | Book 2015 | | 版次 | 1 | | doi | https://doi.org/10.1057/9781137488961 | | isbn_softcover | 978-1-349-50414-5 | | isbn_ebook | 978-1-137-48896-1 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2015 |
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发表于 2025-3-21 18:23:47
