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Titlebook: International Place Branding Yearbook 2012; Managing Smart Growt Frank M. Go (Professor and Director),Robert Govers Book 2013 Palgrave Macm

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发表于 2025-3-21 18:35:54 | 显示全部楼层 |阅读模式
书目名称International Place Branding Yearbook 2012
副标题Managing Smart Growt
编辑Frank M. Go (Professor and Director),Robert Govers
视频videohttp://file.papertrans.cn/472/471923/471923.mp4
图书封面Titlebook: International Place Branding Yearbook 2012; Managing Smart Growt Frank M. Go (Professor and Director),Robert Govers Book 2013 Palgrave Macm
描述This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
出版日期Book 2013
关键词brand; branding; communication; design; economy; growth; leadership; marketing; Organisation; reputation; soci
版次1
doihttps://doi.org/10.1057/9781137282552
isbn_softcover978-0-230-23964-7
isbn_ebook978-1-137-28255-2
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2013
The information of publication is updating

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conomic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.978-0-230-23964-7978-1-137-28255-2
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Four Readings of Place and Brand Leadershipic dimensions of destination brands. While branding as place management might appeal to those charged with supporting regional growth and sustainability, the task is far from simple. Unlike product markets, notions of place exist in the minds of a widevariety of actors prior to attempts to brand the
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