Titlebook: International Marketing of Higher Education; Terry Wu,Vik Naidoo Book 2016 The Editor(s) (if applicable) and The Author(s) 2016 internatio

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University Website Design in International Student Recruitment: Some Reflections on academic programs and tuition fees, university websites could be customized to provide specific information for different regions regarding country affiliations, cultural needs and admission requirements.

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Developing Economy Universities Competing in a Global Market: Evidence from Thailandonal students perceive an education from Western-developed countries as more prestigious and valuable than that of a developing country. However, universities from developing countries can leverage their national strengths to find a niche market.

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Student Expectations and Experiences in Higher Education: A Comparison of State and Private Universiimportant for private universities than for state universities. These results are not surprising because students at private universities normally expect a reasonable return on their investment by paying higher tuition fees.

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er education across three developed countries: Canada, FrancThis book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer ne

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Research or Applied Universities? An Exploratory Qualitative Study of Prospective Student’s Selectioogrammes to prospective students, particularly those from overseas. Grounded in consumer behaviour theory, this chapter shows that students’ regulatory focus will have a great deal to play in terms of their evaluation and ultimately selection (i.e., enrolment) of research versus applied universities.

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Robert Williams,Scott Manning,Susannah Morris,Jerrell HabeggerÜberblick