| 书目名称 | International Marketing of Higher Education | | 编辑 | Terry Wu,Vik Naidoo | | 视频video | | | 概述 | Explores the impact of internationalization on higher education.Compares the effectiveness of marketing activities on student choice of higher education across three developed countries: Canada, Franc | | 图书封面 |  | | 描述 | This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students.Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy.While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today. | | 出版日期 | Book 2016 | | 关键词 | international marketing; higher education; international students; consumer behavior; study abroad; busin | | 版次 | 1 | | doi | https://doi.org/10.1057/978-1-137-54291-5 | | isbn_ebook | 978-1-137-54291-5 | | copyright | The Editor(s) (if applicable) and The Author(s) 2016 |
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发表于 2025-3-21 19:51:03
