Titlebook: International Marketing in the Network Economy; A Knowledge-Based Ap Florian Kohlbacher Book 2007 Florian Kohlbacher 2007 empirical researc

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字的误用

Knowledge-based Management and Organizational Learning in Marketing, deployment and utilization of intangible assets, the most significant being (tacit) knowledge, competence, and intellectual property. In this chapter, this knowledge-based view of management is applied to the field of marketing.

加入

This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.978-1-349-35408-5978-0-230-28836-2

Analogy

Introduction,92; Toffler, 1990), and our economy into a ‘knowledge economy’ (cf., for example, Bertels and Savage, 1999; Burton-Jones, 1999; Drucker, 2002; Leibold, Probst, and Gibbert, 2002; Mokyr, 2002; Skyrme, 1999; Teece, 2000a).

制造

Introduction,atement was the starting point of Ikujiro Nonaka’s seminal article on the knowledge-creating company (cf. also 3.4) in 1991. According to Wenger and Snyder (2000: 139), ‘[t]oday’s economy runs on knowledge, and most companies work assiduously to capitalize on that fact’, and Davis and Botkin (1994:

纵火

Theoretical Framework: the Knowledge-based View of the Firm,rk of the knowledge-based view of the firm, this prominent role of knowledge, along with key issues related to the creation, sharing, transfer, and storage of knowledge, will be further explored in this chapter.

antidote

chandel

Case Studies, discuss some of the problems, possibilities, and risks the informant companies face, and analyses six explanatory case studies of knowledge-based approaches to marketing. Research methodology and the empirical research project are described in the Appendix.

不要严酷

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dispensible guide for business executives in the graphic artTheshipshears onthrough billowing seas Carried on tempest’s wings with ease A cry of joy goes up from fore and aft: “Our destination is within our grasp!” But the helmsman’s words are lost in the throng: “We’ve been sailing in circles all a