Titlebook: International Marketing Research; A Transformative App V. Kumar Textbook 2024 The Editor(s) (if applicable) and The Author(s), under exclus

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Survey Researchts and guests,” June 2022, .). From the survey, they uncovered interesting insights on how the hosts perceive income from hosting, and the customer preferences considering the pandemic-induced changes. Among many things, the study found that approximately half of the hosts surveyed said the money th

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Questionnaire Designing information for a survey. This chapter will discuss the designing of questionnaires in detail, various types of questioning, and the issues involved in developing questionnaires in an international marketing setup.

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Advanced Data Analysisake data-driven decisions. Uber’s data analytics efforts span a wide range of areas, we discuss a few here. First, when demand for rides exceeds supply in particular areas, prices increase. This incentivizes more drivers to go to that location. This process called surge pricing or dynamic pricing he

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Presenting the Resultstant role. Often, researchers get too involved in the technical aspects of analyzing data and forget the fact that the application of mathematical and statistical outputs is most important. Presentation of results plays a very significant role in marketing and has a special place in the context of i

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ging technologies that are impacting the way in which marketing research is performed. With an instructor’s manual as well as PPT slides covering major topics within the chapters, in addition to numerous cases,978-3-031-54649-5978-3-031-54650-1

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V. Kumarte zugleich Auftakt und Motto der neuen feministischen Bewegung in der BRD werden. Wenn die Rhetorik der Frauenbewegung auch eine war, die sich oftmals noch auf der Suche nach weiblicher Identität befand, so schien diese bereits zu existieren, darauf wartend, entdeckt und repräsentiert zu werden: Gi

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V. Kumarsend gemacht und von ihrer spezifischen Geschichte gereinigt werden, bevor sie als spurenlose Stücke des Brockens taugen. Die Arbeit des Zerbröselns ist folglich eine Arbeit, die die jeweiligen Brocken nicht tilgt, sondern die Unstimmigkeiten und Dissonanzen, das Heterogene und Widersprüchliche frei