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Titlebook: International Marketing Research; A Transformative App V. Kumar Textbook 2024 The Editor(s) (if applicable) and The Author(s), under exclus

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发表于 2025-3-21 19:44:29 | 显示全部楼层 |阅读模式
书目名称International Marketing Research
副标题A Transformative App
编辑V. Kumar
视频video
概述Offers numerous examples and applications of how to conduct global marketing research in various regions.Provides a clear and comprehensive treatment of simple and advanced data analysis topics.Tracks
图书封面Titlebook: International Marketing Research; A Transformative App V. Kumar Textbook 2024 The Editor(s) (if applicable) and The Author(s), under exclus
描述.This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, but also examines advances in both quantitative and qualitative research techniques, and the impact of the Internet on research in the global environment..It includes coverage of all phases involved in designing and executing global marketing research -- from analyzing the nature and scope of the research to the preliminary stages, gathering data, designing the questionnaires, sampling, and presenting the data. Numerous country-specific examples and case studies will add to the understanding of the concepts laid out in the book. .This edition features updates related to leveraging the power of AI, Internet of Things, machine learning, blockchain, robotics, the metaverse, and otheremerging technologies that are impacting the way in which marketing research is performed. With an instructor’s manual as well as PPT slides covering major topics within the chapters, in addition to numerous cases,
出版日期Textbook 2024
关键词marketing analytics; qualitative research; marketing intelligence; consumer behavior; quantitative resea
版次1
doihttps://doi.org/10.1007/978-3-031-54650-1
isbn_softcover978-3-031-54649-5
isbn_ebook978-3-031-54650-1
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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发表于 2025-3-21 21:31:12 | 显示全部楼层
The Nature and Scope of International Marketing Researching” and “selfie” were fast gaining popularity; Candy Crush was the most popular game on Facebook; and social media was beginning to be a major player during crisis situations such as Kenya’s Westgate shopping center and Boston marathon bombing.
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Textbook 2024onducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, but also examines advances in both quantitative and qualitative research techniques, and the impact of the Internet on research in the global environment
发表于 2025-3-22 15:30:33 | 显示全部楼层
Secondary Dataa different purpose other than solving the present problem. Other than being the most economical and easiest means of access to information, secondary data provides great direction to researchers, which is why it is recommended to conduct some secondary research before commissioning a primary research study.
发表于 2025-3-22 17:51:03 | 显示全部楼层
Survey Researcheferences considering the pandemic-induced changes. Among many things, the study found that approximately half of the hosts surveyed said the money they earned from hosting helped deal with the rising costs of living and perceived this as a way to earn money to grow their business.
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Simple Data Analysisanalysis methods require certain specific types of data. It is pertinent to remember that data analysis tools help researchers quantify findings. The accuracy of the study, however, rests on the research design. Data analysis cannot be called upon to rescue a badly designed study.
发表于 2025-3-23 02:24:59 | 显示全部楼层
Advanced Data Analysisy in particular areas, prices increase. This incentivizes more drivers to go to that location. This process called surge pricing or dynamic pricing helps balance supply and demand, ensuring that drivers are available during peak times. Uber adjusts prices based on traffic conditions and predictive modeling to estimate demand in real time.
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