书目名称 | International Marketing Research | 副标题 | A Transformative App | 编辑 | V. Kumar | 视频video | | 概述 | Offers numerous examples and applications of how to conduct global marketing research in various regions.Provides a clear and comprehensive treatment of simple and advanced data analysis topics.Tracks | 图书封面 |  | 描述 | .This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, but also examines advances in both quantitative and qualitative research techniques, and the impact of the Internet on research in the global environment..It includes coverage of all phases involved in designing and executing global marketing research -- from analyzing the nature and scope of the research to the preliminary stages, gathering data, designing the questionnaires, sampling, and presenting the data. Numerous country-specific examples and case studies will add to the understanding of the concepts laid out in the book. .This edition features updates related to leveraging the power of AI, Internet of Things, machine learning, blockchain, robotics, the metaverse, and otheremerging technologies that are impacting the way in which marketing research is performed. With an instructor’s manual as well as PPT slides covering major topics within the chapters, in addition to numerous cases, | 出版日期 | Textbook 2024 | 关键词 | marketing analytics; qualitative research; marketing intelligence; consumer behavior; quantitative resea | 版次 | 1 | doi | https://doi.org/10.1007/978-3-031-54650-1 | isbn_softcover | 978-3-031-54649-5 | isbn_ebook | 978-3-031-54650-1 | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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