Titlebook: International Marketing Management; Ralph Berndt,Claudia Fantapié Altobelli,Matthias S Textbook 20231st edition The Editor(s) (if applicab

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International Market Selectiones. In a second step, those countries are then filtered out which appear to be particularly attractive (country selection). In a last step, the market segments to be worked in the individual countries are finally selected (market selection). For this purpose, the company has to carry out an international market segmentation.

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International Price Management to the heterogeneous market conditions in the individual countries; on the other hand, there are additional effects such as exchange rates, grey markets, etc., which do not play a role in national markets.

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Controlling in International Marketing Managementegard to marketing management, marketing controlling must ensure that international marketing-related activities are adequately reflected in the company’s controlling system. Action fields of international marketing controlling are international marketing audits and result-based international marketing control.

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keting toolkit.For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathe

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