| 书目名称 | International Marketing Management | | 编辑 | Ralph Berndt,Claudia Fantapié Altobelli,Matthias S | | 视频video | | | 概述 | In-depth presentation of all aspects of international marketing management.With numerous practical examples.Detailed presentation of the marketing toolkit | | 图书封面 |  | | 描述 | .For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. .This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing manag | | 出版日期 | Textbook 20231st edition | | 关键词 | International Human Resource Management; International Marketing-Controlling; International marketing | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-662-66800-9 | | isbn_softcover | 978-3-662-66799-6 | | isbn_ebook | 978-3-662-66800-9 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE |
The information of publication is updating
|
|
发表于 2025-3-21 17:13:11
