书目名称 | International Business and Europe in Transition |
编辑 | Fred Burton (Senior Lecturer),Mo Yamin (Lecturer), |
视频video | |
丛书名称 | The Academy of International Business |
图书封面 |  |
描述 | This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy? |
出版日期 | Book 1996 |
关键词 | European Union; European Union (EU); International Business; management; european union politics |
版次 | 1 |
doi | https://doi.org/10.1007/978-1-349-24556-7 |
isbn_ebook | 978-1-349-24556-7Series ISSN 2662-1223 Series E-ISSN 2662-1231 |
issn_series | 2662-1223 |
copyright | Macmillan Publishers Limited 1996 |