Titlebook: International Business Realisms: Globalizing Locally Responsive and Internationally Connected Busine; Anshu Saxena Arora (Associate Profes

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Melody Burks,Ulysses J. Brown III,Jun Wu,Anshu Saxena Aroraen Notfallkoffer für Akutfälle. In Dr. Burischs „Kurklinik“ erwarten Sie knapp, praxisnah, animierend: Informationen zu Anzeichen, Entstehung und Bekämpfung von Burnout. Eine Menge Fragen, die nur Sie selbst beantworten können. Hilfsangebote, um eigene Antworten zu finden. Ratschläge,  die Ihnen in

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,The “Global Logistics and International Business 2.0” Curriculum Internationalization Experience,rs that drive global problem solving with all stakeholders, rather than “simply” training skilled professionals for business. This chapter presents a case study about internationalization and introduction of an innovative curriculum in “Global Logistics” at a business school in a Historically Black

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Preamble

,How “American” Are “All-American” Brands? A Case of Gap, Inc. as “Made in America” Brand, not always recognize how brand identity can get impacted in this process. This study examines the degree of “Americanization” of Gap, Inc. which is a leading “all-American” retail clothing brand. The study uses primary research to investigate how perception differs among three categories of retail

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US Securities and Exchange Commission Charges Thornburg Mortgage, Inc. for Fraudulent Accounting,me out of nowhere in the 1990s to become a publicly traded company whose stock was traded on the NASDAQ. That’s the “good.” The “bad” is what happens next. As the housing market and related mortgage business boomed, it became too good to be true. As the financial stability of Thornburg Mortgage beca

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Drops in the Glass: The Influence of Alcohol Advertising on Young Adults,nts that include the consumption of alcoholic beverages. Underage drinking has also become a major problem among many of America’s universities and colleges. Advertising methods such as happy hours and free giveaways, along with identifiable social symbols and icons not only persuade today’s youth t

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Pervasive Health-Care Device Industry Analysis: Focusing on Sleep-Treatment Applications it the next big trend in the medical industry overall. In particular, the ability to customize accordingly to the patients individual conditions is a key differentiator in such an industry. In addition, the major players and value chain of the sleep treatment industry are illustrated.