| 书目名称 | International Business Realisms: Globalizing Locally Responsive and Internationally Connected Busine |
| 编辑 | Anshu Saxena Arora (Associate Professor of Marketi |
| 视频video | |
| 丛书名称 | International Marketing and Management Research |
| 图书封面 |  |
| 描述 | International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing. |
| 出版日期 | Book 2013 |
| 关键词 | accounting; Advertising; brand; business; crisis management; International Business; internationalization; |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9781137376466 |
| isbn_ebook | 978-1-137-37646-6Series ISSN 2662-8546 Series E-ISSN 2662-8554 |
| issn_series | 2662-8546 |
| copyright | Anshu Saxena Arora 2013 |
发表于 2025-3-21 16:04:47
