书目名称 | International Business Organization |
副标题 | Subsidiary Managemen |
编辑 | Fred Burton (Senior Lecturer),Malcolm Chapman (Sen |
视频video | http://file.papertrans.cn/472/471290/471290.mp4 |
丛书名称 | The Academy of International Business |
图书封面 |  |
描述 | The fifth volume of the Academy of International Business Series concentrates on three crucial areas of International Business: organizational issues across multinational enterprises, international market entry strategy and emerging markets. It examines theory and practice in parent-subsidiary relationships, in host country and MNE interactions, and in the organizational response of international business to dynamics in the global economy. |
出版日期 | Book 1999 |
关键词 | business; communication; Emerging Markets; innovation; interaction; International Business; management; Mot |
版次 | 1 |
doi | https://doi.org/10.1057/9780230377851 |
isbn_ebook | 978-0-230-37785-1Series ISSN 2662-1223 Series E-ISSN 2662-1231 |
issn_series | 2662-1223 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 1999 |