| 书目名称 | International Business | | 副标题 | Economics and Anthro | | 编辑 | Peter J. Buckley | | 视频video | | | 图书封面 |  | | 描述 | This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business. The bridge building nature of transaction cost economics is utilised to provide coherence for a dialogue of ideas, concepts and methods of analysis. The unique approach spanning both theory and practice, provides new insights into some of the central issues in international business including international joint venture strategy, the internationalization process and organizing for innovation in multinational companies. | | 出版日期 | Book 1998 | | 关键词 | anthropology; design; innovation; International Business; internationalization; management | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-349-26416-2 | | isbn_ebook | 978-1-349-26416-2 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 1998 |
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发表于 2025-3-21 19:32:25
