Titlebook: Inter-Regional Place Branding; Best Practices, Chal Sebastian Zenker,Björn P. Jacobsen Book 2015 Springer International Publishing Switzerl

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Jan-Jelle Witte,Erik Braun a few large established players were already dominating the market, for instance Procter & Gamble. During the 1960s, P&G took over its competitor, Folgers Coffee Company, and started to distribute coffee under this brand nationally. Soon after, Folgers became the top U.S. coffee brand. Yet the busi

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Eduardo OliveiraX was launched, a number of other massive open online course (MOOC) providers started to operate, such as Coursera or Udacity, making edX part of a group of innovators in the MOOC domain. From the outset, edX aimed to offer education at unprecedented quality, access, and scale. The platform did not

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Anna Augustyn,Magdalena Florekcklungen ab.Beispiele und Checklisten für die Umsetzung in dUm im Hyperwettbewerb erfolgreich zu sein, wird es Unternehmen nicht mehr genügen, sich mit der eigenen strategischen Positionierung und der strategischen Differenzierung zum Wettbewerb zu beschäftigen. Stattdessen wird die Weiterentwicklun

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Introduction to Interregional Place Branding,contrast to other geographical entities. Even at the smallest size – a district, town, or city – a place is quite complex, but it becomes even more challenging when the entity exists on a higher level, like a region, two or more joined regions, or a country. When performing place branding, regions o

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,Place Branding in Systems of Place – on the Interrelation of Nations and Supranational Places,uch as cities, regions and nations, can be effectively managed using marketing techniques remains elusive, as place brands and company brands have been observed to differ in various ways. A key characteristic of this difference is the possibility of a company brand of being created from scratch and

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