Titlebook: Inter-Organizational Culture; Linking Relationship Fabiano Larentis,Claudia Simone Antonello,Luiz Ant Book 2019 The Editor(s) (if applicabl

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Development of Inter-organizational Culture: The Elements,deepen the remaining aspects of the conceptual framework, presented in chapter ., and their categories, grounded on the findings. Development of an inter-organizational culture is dependent on initial elements (shared meanings and symbols, openness to new ideas, frequency and quality of interactions

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,Introduction: Relationship Marketing and Organizational Culture—An Inter-organizational Perspectiveesent some underlying concepts related to relationship marketing and organizational culture, along with some findings from our research. We conclude by discussing the definition of inter-organizational culture, in which symbols and meanings, beliefs and values of people from different companies interact.

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Conclusion,an inter-organizational culture, under determined contexts and situations. In this regard, our framework, discussed and deepened in Chapters ., . and ., contributes to the comprehension about such culture, due to relationships, with a processual and cumulative focus.