Titlebook: Integration of Preference Analysis Methods into QFD for Elderly People; A Focus on Elderly P Samah Abu-Assab Book 2012 Gabler Verlag | Spri

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ands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of

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Book 2012unger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly p

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Summary and Outlook,research methods are a substantial tool for companies to listen to their consumers and produce products that consumers want and need. Accordingly, those methods need to be adapted to elderly consumers to enhance their effectiveness in collecting the required data and hence produce products that elderly people need and want to buy.

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Introduction,he customers’ needs and wishes constitutes a main success factor for the survival of the company on the market. After all, the marketing process begins, continues, and ends through the decisions of consumers.

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The Target Group: Elderly People,rrent work, it showed that most of the elderly people in the sample were not pleased with the term “seniors”. Therefore, the author will be using the term “elderly people” instead throughout this work.

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Integration of Preference Analysis Methods into QFD for Elderly People,cted simultaneously,” in which each method’s result supports the other. They concluded that QFD and conjoint analysis provide two “different lenses” that combine the product developers and the marketers in producing new or improved product (Pullman et al. 2002, p. 354).