| 书目名称 | Integrated Business Information Systems |
| 副标题 | A Holistic View of t |
| 编辑 | Klaus-Dieter Gronwald |
| 视频video | |
| 概述 | Holistic view of the linked business process chain ERP-SCM-CRM-BI-Big Data.Online process simulation, practicing environment and team competition.Templates for team presentations and exercises.Guide t |
| 图书封面 |  |
| 描述 | Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) and Big Data Analytics (BDA) are business related tasks and processes, which are supported by standardized software solutions. The book explains that this requires business oriented thinking and acting from IT specialists and data scientists. It is a good idea to let students experience this directly from the business perspective, for example as executives of a virtual company. The course simulates the stepwise integration of the linked business process chain ERP-SCM-CRM-BI-Big Data of four competing groups of companies. The course participants become board members with full P&L responsibility for business units of one of four beer brewery groups managing supply chains from production to retailer. |
| 出版日期 | Textbook 20171st edition |
| 关键词 | Enterprise Systems; ERP; SCM; CRM; BI; Big Data; Roleplay; Online Process Simulation |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-662-53291-1 |
| isbn_softcover | 978-3-662-57127-9 |
| isbn_ebook | 978-3-662-53291-1 |
| copyright | Springer-Verlag GmbH Germany 2017 |
发表于 2025-3-21 17:48:52
