Titlebook: Integrated Business Information Systems; A Holistic View of t Klaus-Dieter Gronwald Textbook 20171st edition Springer-Verlag GmbH Germany 2

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Preparation and InitiationIntroduction of the role based virtual simulation environment kdibis, the story, methods and background information for the online simulation including the registration process and game initiation.

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Development and Implementation of a CRM StrategyCustomer relationship management is introduced as a customer oriented concept for the implementation of marketing strategies. The four methods of a CRM system (strategic, analytical, operational and communicative) are discussed and prepared for the SCM–CRM integration.

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BI: Business IntelligenceBusiness Intelligence will be formally introduced as an independent discipline with the procedures that distinguish this area from Big Data Analytics: OLAP, OLTP, ETL and Data Mining. Data Mining will be explained using case studies.

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Business Intelligence (BI) and Big Data Analytics (Big Data)pare the last game round of a transparent and proactive market influence with realtime intelligence. Theoretical foundations and algorithms as well as a comprehensive treatment of social media text mining and statistics are developed in Part II, Chap. . parallel to this chapter. The game round 4 and a final analysis will finish this course.

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