Titlebook: Inspiration; Capturing the Creati Nicholas Ind,Cameron Watt Book 2004 Palgrave Macmillan, a division of Macmillan Publishers Limited 2004 c

flutter

Branding and Creativity,ies. Our view is that, in an organisational environment, the two are inextricably linked. The brand should define the boundaries of creativity and creativity should help to define (and sometimes extend) the brand.

制定

Driving Creativity,onran’s success with Habitat was because he understood the lifestyle of his customers: ‘Terence was absolutely clear about who his target market was — partly because he was part of it’ (Ind 1995, p148). Equally, Quiksilver employees are surfers and skaters and Funcom employees are games players.

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groggy

Inspiration and Creativity, highly personalised service of the US retailer Nordstrom or the indulgence of a meal at London’s Bibendum restaurant. Now think what that sense of inspiration does to you. It should excite you, make you feel special and give you a sense of real engagement. This is why creativity is important. It cr

exorbitant

小虫

Designing Creativity,s West End, design and architecture have constantly provided examples of inspired, visionary and transformational creativity. However, they have also provided the world with creative turkeys of such magnitude that we often gasp at their apparent ineptitude or lack of insight into the needs of client

疾驰

hedonic

Foolproof

否认

Cultural Creativity,s the reactions were unsurprising: tabloid press disgust, a protest by two students who engaged in a pillow fight and much outraged muttering. None of this was new. From Manet’s . to Marcel Duchamp’s urinal, through to Carl Andre’s bricks,. art has regularly offended the media and the public. Indeed