| 书目名称 | Inspiration |
| 副标题 | Capturing the Creati |
| 编辑 | Nicholas Ind,Cameron Watt |
| 视频video | http://file.papertrans.cn/468/467879/467879.mp4 |
| 图书封面 |  |
| 描述 | This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating postive brand attributes to stakeholders that will strengthen the organization‘s intangible assets and by providing a creative and challenging environment that will attract and retain the best staff. |
| 出版日期 | Book 2004 |
| 关键词 | creativity; Organisation; organization; stakeholder |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9780230510883 |
| isbn_softcover | 978-1-349-51479-3 |
| isbn_ebook | 978-0-230-51088-3 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2004 |
|Archiver|手机版|小黑屋|
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