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Titlebook: Innovation, Innovators and Business; Arab World Edition Alexandrina Maria Pauceanu Textbook 2023 The Editor(s) (if applicable) and The Auth

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Lean Startup Methods and Lean Philosophy,Good business ideas can still fail to result in success when they are introduced into the market because it may not be the appropriate time or place to introduce them (Gulati, R., & Sawhney, V. (2019). Why your startup won’t last. Harvard Business Review. ..). Most startups fail upon contact with consumers.
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,Being an Inspiration—Charisma Development,Charisma is defined as the collection of personal physiognomies that make an individual be attractive to other people and exhibit a significant impact on them (Vries, European Journal of Work and Organizational Psychology 8:109–133, 2020). It incorporates the aptitude to inspire and affect other individuals on an emotional level.
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Identifying Ideas and Opportunities,This chapter explains how to identify ideas or business opportunities in real life. It recommends using social media for the identification of needs that can be converted into business as well as business ideas testing. It also details the crafting of the business model and how to make it a reality.
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Go-To-Market Methods and Human Capital Aspects,This chapter exemplifies the go-to-market methods as well as scalable business models. From human capital point of view, it discusses the motivation factors, as long as sufficient salary is not an issue in the equation. In the second part, it debates compensation and rewards as well as leading teams in startups.
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