Titlebook: Innovation and Transformation; Basics, Implementati Martin Kaschny,Matthias Nolden Book 2018 Springer International Publishing AG, part of

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Martin Kaschny,Matthias Noldenngemessener sein können. Während im folgenden manche Zielsetzungen des jeweiligen Verfahrens und einige Anwendungsmöglichkeiten kurz skizziert werden, ist nicht beabsichtigt, mit den folgenden Bemerkungen eine ausreichende Einführung in die jeweiligen Verfahren zu geben. Für die Anwendung der Verfah

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Economic Factor Innovations,es are then presented in the subsequent chapters in order to implement successful innovation management within a company..Why should companies deal with innovations at all? This question is addressed directly in the first subsection..This is followed by an explanation of what is meant by an innovati

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Processes and Roles,detail. The goal of the strategic innovation management is the long-term anchoring of the innovation activity within the enterprise. This includes goal planning and the definition of innovation targets. Other instruments include strategic analysis and forecasting. This requires a corporate and envir

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Organizational Structures,lations have a direct and immediate effect on innovation activity. The internal organizational structure and the related processes should be planned at an early stage and should be done so systematically. One thing to note here is that, according to the planning and definition, there should be a fle

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Systems and Tools,on Profile, the Competitive Innovation Advantage, different creativity techniques as well as Design Thinking as a special methodology for the development of new products and services. The Innovation Audit is an important method to assess the current state of innovation and to provide a starting poin