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Titlebook: Innovation and Transformation; Basics, Implementati Martin Kaschny,Matthias Nolden Book 2018 Springer International Publishing AG, part of

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发表于 2025-3-21 17:06:05 | 显示全部楼层 |阅读模式
书目名称Innovation and Transformation
副标题Basics, Implementati
编辑Martin Kaschny,Matthias Nolden
视频video
概述Provides a novel method of innovation management based on the enterprise transformation cycle.Supports the whole corporate landscape surrounding innovation within and outside the organization.Addresse
丛书名称Management for Professionals
图书封面Titlebook: Innovation and Transformation; Basics, Implementati Martin Kaschny,Matthias Nolden Book 2018 Springer International Publishing AG, part of
描述.This book discusses a six-step transformation cycle in which the tasks of innovation management – ranked according to their relevance for companies – are placed in a systematic order. Presenting an in-depth discussion on innovation and transformation, the authors delve into strategic themes such as business models and strategic positioning, which are fundamental to the innovation process. It also describes the underlying processes and roles of innovation management, and the required organizational structures. Following process organization and organizational structure, the authors highlight how the appropriate human resource strategy should look and the manner of personnel selection or development to be implemented. The authors also provide tools and systems that are assigned to specific employees working with innovation management; these deal with innovation audit, knowledge management, idea management, financing and budgeting innovations, marketing and property rights. The book also sheds light on how the effectiveness of the innovation process can be monitored using indicator systems. This is a handy resource for managers looking for a structured strategy and how to implement i
出版日期Book 2018
关键词Innovation management; Business transformation; Entrepreneurship; Transformation cycle; Strategic goal-p
版次1
doihttps://doi.org/10.1007/978-3-319-78524-0
isbn_softcover978-3-030-08721-0
isbn_ebook978-3-319-78524-0Series ISSN 2192-8096 Series E-ISSN 2192-810X
issn_series 2192-8096
copyrightSpringer International Publishing AG, part of Springer Nature 2018
The information of publication is updating

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Strategy and Positioning,ce how the innovation strategy is designed in a concrete way. Due to the constant change in the company’s environment and due to international competition, the company must constantly check whether the positioning is still in line with market conditions and whether this should be adjusted if necessa
发表于 2025-3-22 11:53:27 | 显示全部楼层
Processes and Roles,se. These models are used to turn suitable and promising ideas in a structured manner into an innovation. It must be taken into account that ideas or developments can be stopped at a certain stage, if further information suggests that successful marketing is compromised or not possible. It can thus
发表于 2025-3-22 14:39:43 | 显示全部楼层
Organizational Structures,n contrast, the externally organized integration of innovation activities is achieved through access to external knowledge. For example, freely available knowledge can be used or new know-how gained through the acquisition of innovative companies..Innovation activities can be broadened to include cu
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Personnel and Abilities,ion and communication of the company strategy and innovation strategy, are discussed..In connection with the HR strategy, successful personnel development and retention is essential. Personnel development, which has the task of further developing the abilities of employees and adapting them to chang
发表于 2025-3-22 21:44:11 | 显示全部楼层
Systems and Tools,ity techniques, such as brainstorming, as well as design thinking as a mixture of creativity and development process support the production and implementation of new ideas..Next, supporting processes of operational innovation management will be explained in detail. This includes financing as the fir
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发表于 2025-3-23 08:52:54 | 显示全部楼层
Martin Kaschny,Matthias Noldeno gut wie keine Redundanz:wenn man sich in einem Brief irgendwo vertippt, weiß der Empfänger in den meisten Fällen auch ohne Korrektur, was der Schreiber gemeint hat; ein Wort, in dem auch nur ein Buchstabe falsch, zuviel oder zuwenig ist, wird dagegen von einem Computer in der Regel nicht erkannt.
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