书目名称 | Innovation Offshoring | 副标题 | From Cost to Growth: | 编辑 | Simon Plankenhorn | 视频video | | 丛书名称 | Schriften zum europäischen Management | 图书封面 |  | 描述 | Over the past years, companies have increasingly specialized and contracted activities to external partners in low-wage countries. While these offshoring contracts are considered to be quite successful in corporate reality, managers are primarily offshoring to realize factor cost advantages and thereby neglect growth opportunities. Why are current offshoring activities focused on efficiency? Could offshoring be also employed as a growth instrument? If yes, how should these projects be prepared, structured and executed?..In addition to classifying the current understanding of the offshoring phenomenon, Simon Plankenhorn examines potential offshoring opportunities for innovation projects – from a conceptual and an empirical perspective. Leading European sponsors in five industries were questioned and confirmed the majority of hypotheses, while two case studies in the Indian clinical trial industry revealed surprising insights into growth oriented offshoring. .. | 出版日期 | Book 2009 | 关键词 | Auslagerung; Contract Research; Expansion; Outsourcing; Wachstum; innovation | 版次 | 1 | doi | https://doi.org/10.1007/978-3-8349-9985-6 | isbn_softcover | 978-3-8349-1447-7 | isbn_ebook | 978-3-8349-9985-6Series ISSN 2627-6364 Series E-ISSN 2627-6372 | issn_series | 2627-6364 | copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009 |
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