Titlebook: Innovation Design; Creating Value for P Elke den Ouden Book 2012 Springer Verlag London Limited 2012 Business Ecosystem.Business Model.Inno

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Elke den Ouden-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen).."A marvelou

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ng new business models and business ecosystems to deliver sustainable benefits for all the involved parties and stakeholders, addressing both tangible and intangible value..Innovation Design. gives numerous exa978-1-4471-6208-7978-1-4471-2268-5

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Designing Ecosystems,keholders, and to balance the value in the total system. The method has proved to be valuable in enriching value propositions, but also in building commitment from the different business actors to make the investments required for implementation. An approach to visualize these value flows is present

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https://doi.org/10.1007/978-1-4471-2268-5Business Ecosystem; Business Model; Innovation Process; Organisational Added Value; Engineering Economic

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978-1-4471-6208-7Springer Verlag London Limited 2012