Titlebook: Innovation Design; Creating Value for P Elke den Ouden Book 2012 Springer Verlag London Limited 2012 Business Ecosystem.Business Model.Inno

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The Age of Transformation,nd has gone through big changes before: moving from the agricultural economy to the industrial economy, and more recently, into the ‘experience’ economy and the knowledge economy. This chapter explores the paradigm shifts of the past and the present, to set the scene for the rest of the book. Most o

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Meaningful Innovation,. Transformational innovations will only have an impact on society if they address a change of behavior and create value for the users in the longer term. Moreover, such innovations are likely to disrupt the current industry structures and ecosystems. The Value Framework will be used to show how to

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Creating Meaningful Value Propositions,nflicting needs and requirements into compelling solutions. This chapter describes and illustrates with examples the way of thinking, the process and the tools to reach an integrative value proposition and its accompanying value formula. It shows that innovation projects of this kind typically have

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Designing Ecosystems,ses a number of organizations are needed to realize the innovation. Thus apart from the products and services themselves, the total ecosystem needs to be designed. This has to include all the relevant social and economic actors required for a successful launch of the innovation in the market, but al

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