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Titlebook: Information Technology for Management. Ongoing Research and Development; 15th Conference, AIT Ewa Ziemba Conference proceedings 2018 Spring

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978-3-319-77720-7Springer International Publishing AG, part of Springer Nature 2018
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Data Mining for Positive Customer Reaction to Advertising in Social Mediachniques to analyze data to find hidden information from a large amount of available data without having prior hypotheses. The objectives of this research were to (1) find the most important factors influencing positive reactions from customers after seeing online advertising in social media, (2) fi
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Analyzing Industry 4.0 Models with Focus on Lean Production Aspectsompanies to handle these challenges and therefore, to be able to “move” in an Industry 4.0 environment several frameworks or reference models already exist. Within this paper we provide results of a detailed analysis of selected Industry 4.0 models. However, we show that not all models are dealing w
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