Titlebook: Information Systems and Technologies; WorldCIST 2023, Volu Alvaro Rocha,Hojjat Adeli,Valentina Colla Conference proceedings 2024 The Editor

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Alexandra Leandro,João Morais,Estela Silvao prevent and treat the long-term side-effects of irradiation, thus improving the quality of life of long-term survivors of cancer..978-3-642-09510-8978-3-540-76271-3Series ISSN 0942-5373 Series E-ISSN 2197-4187

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ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022an half of the campaigns address aspects related to ESG initiatives, being the social scope addressed by most of the campaigns. A result that provokes new hypotheses and possibilities of research continuity.

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Marketing Plan for an Online Business: A Case Studyrketing objectives to be pursued. Thereafter, based on those marketing objectives, a marketing mix was composed based on the 7P’s (Product, Price, Placement, Promotions, People, Process, Physical Evidence). Furthermore, an operational plan composed by specific actions addressed to each marketing goa

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“Conversas Made in CO”: An Audio Podcast Featuring Alumni, Building a Collective Memory and Contribu from a graduate degree. This experience has been so rewarding and, unlike many other academic endeavors, it compelled the authors to learn more about Educational Marketing (being the authors Marketing professors themselves) and analyze the impact of the podcast to date. The preliminary insights, af

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