Titlebook: Information Systems and Technologies; WorldCIST 2023, Volu Alvaro Rocha,Hojjat Adeli,Valentina Colla Conference proceedings 2024 The Editor

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Integrating Online and Offline Distribution Strategies – A Portuguese Case Studythis type of purchase is increasingly part of people’s daily lives, even more so with the emergence of the Covid-19 pandemic. Consequently, in Portugal, most companies adopt a multichannel strategy, where the physical store and the online store operate independently from each other. However, it is n

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The City Makes Its Mark in a Review on Digital Communication and Citizenshipionship between these concepts, particularly within the context of Brazilian city governments. With an emphasis on reflexivity, the study investigates how governments manage their public image and engage citizens through digital channels. Simultaneously, it examines how these governments strategical

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“Conversas Made in CO”: An Audio Podcast Featuring Alumni, Building a Collective Memory and Contribu and aspirations. This framework can be viewed as a junction where Relationship Marketing and Marketing 5.0 have led to. When it comes to Higher Education Institutions (HEIs), a fierce global competition has pushed them to think strategically about marketing themselves. Although there is a visible d

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