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Titlebook: Information Systems Research in Vietnam, Volume 2; A Shared Vision and Nguyen Hoang Thuan,Duy Dang-Pham,Tuan Q. Phan Book 2024 The Editor(

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Improve Information Security Awareness of Economics and Management Students,edge, self-perception, and practical information security behavior with 465 students in EM majors. The analysis results have shown that the students who received the training had a much better level of information security knowledge, self-perception, and behavior than the untrained students. And tra
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Analysis of the Material, Spiritual Needs of the Elderly and Attractive Market Opportunities in Vie provides insights into the unique thinking, lifestyles, and shopping behaviors of today’s seniors in Vietnam and underscores the importance of timely and effective adaptation measures to the problem of population aging.
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,Harmonious and Obsessive Passion Influence Consumers’ Support for Technology Products Through Brand were assessed to validate a reflective measurement model. Finally, SmartPLS 3.0 software was used to analyze the structural equation modeling of the research model. The findings of this study illustrate the benefits of efforts aimed at increasing consumers’ emotional connections with brands. Practi
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Book 2024ed researchers in the field. It provides a comprehensive overview of the field and offers access to practical information systems applications, serving as a guide to comparing the context . Readers can also compare the context of information systems applications in Vietnam as a developing country ag
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Digital Transformation and Gender Representation: A Study of Service Advertisements in Vietnam,nd femvertising messages were conveyed more often. Despite these positive changes, gender stereotypes in digital advertising persist. This study highlights the need for policymakers and advertising professionals to consider the impact of gender portrayals in digital ads and strive for more balanced and non-stereotypical representations.
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Introduction to Information Systems Research in Vietnam: Current Progress and New Frontiers,ility objectives. Through the assistance of the Vietnam Chapter of the Association for Information Systems (VAIS), this book invites international scholars to conduct collaborative IS research in Vietnam.
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