Titlebook: Individual Goal Hierarchies as Antecedents of Market Structures; Marcel Paulssen Book 2000 Springer Fachmedien Wiesbaden 2000 Business.Cha

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Book 2000n for choice the understanding of what determines brand consideration is important both from an academic and a practical perspective. ..Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulsse

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Goal Constructsecades can be observed (PERVIN 1989a, p. 8). Theoretical perspectives in which the goal concept is thereby employed display a great diversity ranging from information processing theory to action theory (see e.g. the collection of articles in PERVIN 1989; FRESE & SABINI 1985; KUHL & BECKMANN 1985; HIGGINS & SORRENTINO 1990).

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recondition for choice the understanding of what determines brand consideration is important both from an academic and a practical perspective. ..Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marc

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