Titlebook: IPO Banks; Pitch, Selection and Philippe Espinasse Book 2014 Palgrave Macmillan, a division of Macmillan Publishers Limited 2014 e-mail.inf

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https://doi.org/10.1057/9781137412942e-mail; information; investment; marketing; meeting; research; science and technology; valuation; investment

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Using an Independent Adviser or Consultantmer equity capital markets investment bankers or financiers who have, throughout their banking careers, focused on the execution of equity corporate finance transactions, and who therefore have considerable experience of what an IPO entails. What they do is not often well understood nor advertised,

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Length of the Request For Proposal (RFP) and Weightings to their own devices, investment banks will often recycle marketing materials from pitch to pitch, a significant proportion of which may not immediately relate to the transaction that is being contemplated. Hundreds of pages are not uncommon, especially when the banks are trying to impress prospect

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Market Conditions more for the issuer to consider these in aggregate, so as to obtain a general view of where most firms believe the market is headed, beyond simply commenting about a bull or bear market. However, it should be remembered that prospective lead banks are necessarily in marketing mode at this stage. He

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