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Titlebook: Humanoid Service Robots; Customer Expectation Moritz Merkle Book 2021 The Editor(s) (if applicable) and The Author(s), under exclusive lice

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Method,heoretical basics, this chapter covers the methodical fundamentals for the further analysis of the research questions. Complying with the ambition of this thesis, it is the goal to meet the methodical requirements of the current state of marketing research.
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Study 2: A Cross-Country Comparison of Attitudes toward Humanoid Service Robots,rveyed 610 non-experts from Germany (133), the US (174), and India (303) and asked them to rate the following attributes regarding humanoid robots: empathy, expertise, reliability, and trust. This paper develops hypotheses, connecting robot attributes to the four cultural dimensions suggested by Hof
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