书目名称 | Humanoid Service Robots |
副标题 | Customer Expectation |
编辑 | Moritz Merkle |
视频video | http://file.papertrans.cn/430/429891/429891.mp4 |
丛书名称 | Neue Perspektiven der marktorientierten Unternehmensführung |
图书封面 |  |
描述 | Based on four empirical studies, Moritz Merkle examines the introduction of humanoid robots to the frontline service encounter in a customer-centric approach focusing on customer expectations and customer responses. The author identifies desirable robotic behavioral cues and shows that service robots meet great acceptance among customers. After service failures, customers are even more likely to forgive service robots than human employees. Further, he shows how crucial it is to manage customer expectations that depend on cultural dimensions and internal reference categories. |
出版日期 | Book 2021 |
关键词 | Service Robots; Human-Robot Interaction; Humanoid Robots; Digitalisation of Customer Service; Service In |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-658-34440-5 |
isbn_softcover | 978-3-658-34439-9 |
isbn_ebook | 978-3-658-34440-5Series ISSN 2626-1499 Series E-ISSN 2626-1529 |
issn_series | 2626-1499 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |