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Titlebook: Humanoid Service Robots; Customer Expectation Moritz Merkle Book 2021 The Editor(s) (if applicable) and The Author(s), under exclusive lice

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发表于 2025-3-21 18:16:23 | 显示全部楼层 |阅读模式
书目名称Humanoid Service Robots
副标题Customer Expectation
编辑Moritz Merkle
视频videohttp://file.papertrans.cn/430/429891/429891.mp4
丛书名称Neue Perspektiven der marktorientierten Unternehmensführung
图书封面Titlebook: Humanoid Service Robots; Customer Expectation Moritz Merkle Book 2021 The Editor(s) (if applicable) and The Author(s), under exclusive lice
描述Based on four empirical studies, Moritz Merkle examines the introduction of humanoid robots to the frontline service encounter in a customer-centric approach focusing on customer expectations and customer responses. The author identifies desirable robotic behavioral cues and shows that service robots meet great acceptance among customers. After service failures, customers are even more likely to forgive service robots than human employees. Further, he shows how crucial it is to manage customer expectations that depend on cultural dimensions and internal reference categories.
出版日期Book 2021
关键词Service Robots; Human-Robot Interaction; Humanoid Robots; Digitalisation of Customer Service; Service In
版次1
doihttps://doi.org/10.1007/978-3-658-34440-5
isbn_softcover978-3-658-34439-9
isbn_ebook978-3-658-34440-5Series ISSN 2626-1499 Series E-ISSN 2626-1529
issn_series 2626-1499
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies
The information of publication is updating

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发表于 2025-3-21 21:15:48 | 显示全部楼层
https://doi.org/10.1007/978-3-658-34440-5Service Robots; Human-Robot Interaction; Humanoid Robots; Digitalisation of Customer Service; Service In
发表于 2025-3-22 04:02:41 | 显示全部楼层
978-3-658-34439-9The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies
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发表于 2025-3-22 10:34:32 | 显示全部楼层
Introduction,Since more than half a century ago, we are relying on robots. It started with the robot Unimate that General Motors applied at their automotive production line in 1961. Soon, many other industrial robots of the first generation followed in the automotive industry.
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Method,heoretical basics, this chapter covers the methodical fundamentals for the further analysis of the research questions. Complying with the ambition of this thesis, it is the goal to meet the methodical requirements of the current state of marketing research.
发表于 2025-3-23 01:47:07 | 显示全部楼层
Study 4: Customer Responses to Service Robots: Comparing Human-Robot Interaction with Human-Human Iit compares customers’ satisfaction in a service robot interaction depending on a service failure with the customers’ satisfaction in a frontline service employee interaction. On a theoretical basis, extant literature on the uncanny valley paradigm proposed that service robots would create lower satisfaction than human frontline employees would.
发表于 2025-3-23 07:38:50 | 显示全部楼层
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