Titlebook: Humanistic Marketing; Richard Varey,Michael Pirson Book 2014 Palgrave Macmillan, a division of Macmillan Publishers Limited 2014 Advertisi

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Can Society Nurture Humanistic Marketing? people stand in opposition and anxiously blame one another for the imperfections of their habitat, ‘the market’. In this battleground, angry voices are heard from all corners. Everybody in the field is simultaneously a plaintiff, a defendant, and a judge.

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Marketing for Mortality? The Scottish Case and the Humankind Indexg from the identity crisis caused by de-industrialization. Indeed, Miles (2010) suggests that the consuming city has become central to urban life to the extent that policy-makers and urban planners focus on consumption at the expense of anything else.

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Humanism in Business Serieshttp://image.papertrans.cn/h/image/429828.jpg

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Humanistic Marketing978-1-137-35329-0Series ISSN 2662-124X Series E-ISSN 2662-1258

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Book 2014Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

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https://doi.org/10.1057/9781137353290Advertising; brand; branding; business; development; Engagement; marketing