Titlebook: Humanistic Marketing; Richard Varey,Michael Pirson Book 2014 Palgrave Macmillan, a division of Macmillan Publishers Limited 2014 Advertisi

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Criminal Marketing: An Inhuman Side of Businessfine crime, organized crime, corruption, viola. tion of ethical and social standards, and so on is extremely compli. cated. According to the legal profession a criminal is a person who has been found guilty of a crime after trial. The criminologist’s definition is wider, including cases when a perso

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How Is Humanistic Marketing Possible?mation might be if it can occur. Clearly, in the minds of the contributors of this volume, marketing as we know and practice it today has unsatisfactory characteristics and outcomes, and I should begin by saying that I agree with this point of view. My purpose in this chapter will be to explore some

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Translating Anthropological Consumption Theories into Humanistic Marketing Practices use marketing to serve marginalized stakeholders. In the non-profit sector, advocates use marketing to promote social causes. However, the most ardent, creative, and visible users of marketing are for-profit corporations in the business-to-consumer sector (e.g., Nestle, PepsiCo, P&G, Unilever,

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Well-being Marketing as Humanistic Marketing marketing beneficence) while preserving the well-being of all other stakeholders (i.e., marketing non-maleficence). As such, well-being marketing has two dimensions: marketing beneficence and marketing non-maleficence. . refers to marketing decisions (e.g. market selection, product strategy, price

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