Titlebook: How to Manage Your Global Reputation; A Guide to the Dynam Michael Morley Book 1998 Michael Morley 1998 communication.Corporate Reputation.

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偏狂症

Book 1998 corporations today.It examines the strategies and programmes of some of the world‘s prominent organisations, the barriers to international public relations, international media and how to develop a global voice.This is an essential guide to international PR for all PR professionals.

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of global corporations today.It examines the strategies and programmes of some of the world‘s prominent organisations, the barriers to international public relations, international media and how to develop a global voice.This is an essential guide to international PR for all PR professionals.978-1-349-14072-5978-1-349-14070-1

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The Global Voice,ing worldwide, or global, in their activities. Moreover, many are really national corporations that have expanded and added appendages in other countries, whose needs and views are not of any significance in the decision-making process.

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Public Affairs,ns activity that is directed toward government representatives at local, national and supra-national level. These representatives may be elected legislators or the civil servants whose translation of laws into a host of regulations can often have more impact than the laws themselves.

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Book 1998 corporations today.It examines the strategies and programmes of some of the world‘s prominent organisations, the barriers to international public relations, international media and how to develop a global voice.This is an essential guide to international PR for all PR professionals.

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