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Titlebook: How to Manage Your Global Reputation; A Guide to the Dynam Michael Morley Book 1998 Michael Morley 1998 communication.Corporate Reputation.

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发表于 2025-3-21 17:30:27 | 显示全部楼层 |阅读模式
书目名称How to Manage Your Global Reputation
副标题A Guide to the Dynam
编辑Michael Morley
视频video
图书封面Titlebook: How to Manage Your Global Reputation; A Guide to the Dynam Michael Morley Book 1998 Michael Morley 1998 communication.Corporate Reputation.
描述The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today.It examines the strategies and programmes of some of the world‘s prominent organisations, the barriers to international public relations, international media and how to develop a global voice.This is an essential guide to international PR for all PR professionals.
出版日期Book 1998
关键词communication; Corporate Reputation; PR; Promotion; public relations; reputation
版次1
doihttps://doi.org/10.1007/978-1-349-14070-1
isbn_softcover978-1-349-14072-5
isbn_ebook978-1-349-14070-1
copyrightMichael Morley 1998
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Think Global, Act Local,ernational marketers and communicators to adapt their products or messages to be accepted in a variety of local communities around a region or around the world. The idea is that a good product, service or communications strategy can achieve global success as long as it is customized to meet local ta
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Public Affairs,ranch of that umbrella activity, rather than the opposite. I will not debate here the appropriate terminology because so many words have been spoken or written on that subject elsewhere. Suffice to say that for our purposes we will take the term “public affairs” to mean that part of the communicatio
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rafiken für alle drei Prüfungsfächer. Die Auszubildenden können somit gezielt Wissenslücken schließen und sich die wesentlichen Inhalte merken - ohne dass überflüssiger Ballast stört. Somit ist dieses Buch eine ideale Ergänzung zu den bislang erschienenen Bänden von Wolfgang Grundmann und Rudolf Rat
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Michael Morleychern von Wolfgang Grundmann und Rudolf Rathner.Erstellt aufDieses Buch bietet den kompletten, für die Abschlussprüfung relevanten Lernstoff in Form von knappen tabellarischen Übersichten und übersichtlichen Grafiken - und zwar für alle drei Prüfungsfächer. Die Auszubildenden können somit gezielt Wi
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